MISSION

To produce, market and develop high construction materials whilst complying with principles of sustainability and maximising/preserving shareholder value.

STRATEGIC VISION

CIMPOR plans to remain one of the main players worldwide in the trend toward consolidating the cement sector whilst maintaining its growth and internationalisation policy. It plans to maintain excellent technical, economic and financial performance compatible with its adopted voluntary principles of sustainable development.

VALUES

• Shareholders

   To defend shareholders’ legitimate interests through intrinsic appreciation of their investments in the company and adequate remuneration.
  
  

• Clients

  Focus on the full satisfaction of client expectations in accordance with the ethical principles of integrity and applicable standards.
  
  

• Personnel 

  Fair remuneration for work performed, career advancement opportunities and fairness of treatment.
  
  

• Organisation

  Constant search for excellence by establishing ambitious goals and by selecting leaders at all levels capable of taking responsibility and the meeting targets.
  
  

• Quality 

  Compliance with national and international standards, particularly regarding Product Certification and to the proper application of the Quality Management System.
  
  

• Environment

  Harmonious integration in the social and cultural surroundings, based on an active policy of environmental protection and cooperation with local communities.
  
  

• Innovation

  Maintain a policy of innovation and development of technology, products and services, in cooperation with the academic and scientific community.
  
  

• Communities near plants
  

  Implement a social assistance policy to overcome structural weaknesses and to support social and cultural activities.
  
  

• Society in General

  Maintain totally transparent Communication and Social Responsibility policies related with the Groups commitment to proactive duties of citizenship

STRATEGY

• To consolidation current positions through internal growth – whilst increasing efficiency and capacity at industrial units - and greater penetration in markets where the Group already operates – expansion to activities relating with the cement line (e.g., ready-mix concrete and operation of quarries).
  
• To make new acquisitions, with priority given to geographic areas of emerging on the emerging markets where the Group already operates, while maintaining the necessary balance through operations in consolidated and mature markets where the growth potential is offset by lower risk.
  
• To optimise operations by taking advantage of synergies, cost cutting (particularly energy costs), higher personnel productivity and investment in R&D.
  
• To develop trade between the Group companies so as to balance peaks in certain markets with supply in other areas.